GoDaddy Inc., a number one area registration and hosting firm, has partnered with the Ethereum Identify Service (ENS) to facilitate the connection of conventional domains with blockchain-based .eth names.
The partnership was introduced in a February 5 press launch. Designed to seamlessly join the Area Identify System (DNS) with blockchain know-how, permitting greater than 20 million GoDaddy customers to get pleasure from the advantages of ENS infrastructure with out incurring further prices or requiring technical experience.
Paul Nicks, president of domains at GoDaddy, mentioned the partnership is a merger of domains and blockchain know-how that can enable area title customers to discover the advantages of the latter at no further price. He added:
“We’re not simply connecting domains to blockchain addresses; we’re constructing a bridge between two generations of net know-how. This collaboration ensures our customers can get pleasure from the perfect of each worlds with minimal friction.”
In response to the press launch, the partnership represents an effort to combine the Web2 and Web3 ecosystems to profit customers of each platforms.
Join Web2 and Web3
ENS is the main naming protocol in cryptocurrency, enabling customers to switch complicated Ethereum addresses with human-readable names, just like how DNS converts numeric IP addresses into easy-to-remember domains.
This collaboration goals to mix the reliability of DNS with the innovation of blockchain know-how to simplify person interplay with on-line domains. It additionally resolves earlier limitations which have prevented domains from connecting to the Ethereum blockchain, resembling excessive fuel charges and technical challenges.
ENS introduces new sensible contracts to facilitate the free strategy of DNS to ENS connections, improve person management over decentralized identities and simplify on-line asset administration. The collaboration additionally demonstrates the rising curiosity in fusing blockchain with conventional applied sciences, aiming to attain wider adoption and enhanced performance of blockchain in mainstream functions.
Nick Johnson, founding father of ENS, mentioned that this cooperation has the potential to leverage the benefits of conventional know-how and blockchain know-how. Johnson added:
“By eradicating technical limitations and price points, we open up a world of prospects for area house owners to discover the advantages of blockchain know-how. It’s not nearly linking domains; it’s about decentralization and user-centricity paving the way in which for the Web”
Authorized disputes
The deal comes amid an ongoing authorized dispute between GoDaddy and ENS surrounding the “eth.hyperlink” area.
True Names Ltd., the non-profit group behind ENS, filed a lawsuit towards GoDaddy together with Virgil Griffith. The lawsuit accuses GoDaddy of violating its settlement to “respect, acknowledge and defend” the eth.hyperlink area. In response to the criticism, True Names is in search of a minimum of $75,000 in damages.
In response to the lawsuit filed within the U.S. District Court docket for the District of Arizona, the eth.hyperlink registration is about to run out on July 26, 2023. Nonetheless, the expiration and subsequent sale of the area was controversial.
GoDaddy had mentioned that the area could be out there for buy once more on September 5, 2022, however earlier than that date it had been bought to a 3rd get together – crypto startup Manifold Finance.
ENS regained management of the eth.hyperlink area after profitable an injunction towards GoDaddy, demonstrating the continuing authorized and operational challenges between the 2 corporations. Nonetheless, the dispute continues within the courts.
